Smallcakes was founded by Jeff Martin, who appeared on Cupcake Wars for several seasons. His vision was to create delicious cupcakes in 15 glorious flavors, every day, from scratch. Our catchy slogan “Maybe a Cupcake Will Help?” is also our mission. Now, every day across the country you can walk into a Smallcakes and leave with a smile! Smallcakes Boise carries out the same mission, we believe that life is sweet and therefore deserves something sweet. Come on by and try our signature Smallcakes Boise flavors, and say hello to your new neighborhood cupcakery AND creamery!